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Advertising and Russians

Way to Russia Talk Lounge Forum Index -> Russian Contexts, Myths and Truths

Author	Message
esam Just Starting Joined: 13 Jul 2006 Posts: 1	Posted: Thu Jul 13, 2006 12:14 am    Post subject: Advertising and Russians Hi everyone, I am a designer and an artist working in multiple cities in the world. All your posts are really helpful, so I thought I could ask a general question. My question is really to understand what advertising moves Russian Americans...The psychology of it all. The advertising I have seen in Russia (through adme.ru) is very different to the advertising in the U.S. for Russians. What are the motivating factors for Russian Americans to purchase or make that call to action? Is it the offer, the colors, etc...Any insights would be appreciated. Thanks!
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vitalsigns Lounge Wizard Joined: 25 Dec 2004 Posts: 2784	Posted: Thu Jul 13, 2006 1:54 am    Post subject: Re: Advertising and Russians esam wrote: Hi everyone, I am a designer and an artist working in multiple cities in the world. All your posts are really helpful, so I thought I could ask a general question. My question is really to understand what advertising moves Russian Americans...The psychology of it all. The advertising I have seen in Russia (through adme.ru) is very different to the advertising in the U.S. for Russians. What are the motivating factors for Russian Americans to purchase or make that call to action? Is it the offer, the colors, etc...Any insights would be appreciated. Thanks! An observation: a lot of russian commercials invlove some kind of self-belittling. As if laughing at yourself is the best virtue you can have. Overall russian comercials are a bit more humble/realistic if you know what I mean.
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