Way to Russia Talk Lounge

sammy81 · Posted: Fri Jul 22, 2005 9:14 am Post subject: Colors

Hi Everyone,
I'm a graphic designer from Sydney, Australia. At the moment i'm developing a logo for a corporate marketing company that will be launched in Russia. I need to find out what colors are favoured in Russia and what they mean to Russians. Also, what color is mostly used for corporate design.
Thank you,
Sam

Intourist · Posted: Fri Jul 22, 2005 9:48 am Post subject:

I'm not into graphic design or anything, but isn't that a completely subjective and totally varying opinion ? Different colors mean different things to different people, in any country, I'd assume.

What colors are favored or what colors were used ? Because they USED when they built everything grey, yellow, beige and pink. But I'm less sure that anyone really ever *favored* those colors.

And, as in any country, I imagine what colors are used in corporate designs depend on the company, it's business, etc. All colors are used. Nothing specific about the use of any one color.

Just my thoughts as a Russia-geek.

Intourist

MrSpice · Lounge Wizard Joined: 14 Jul 2003 Posts: 3436

Australian colors have become very popular as of late...

Anya · Lounge Lizard Joined: 19 Feb 2004 Posts: 157

Avoid pastel blue. Smile

e · VIP Joined: 23 Apr 2005 Posts: 654

As an ex graphic and web designer, the trend these days tend to be towards lighter usages of greys, greens, blues, burgunday, etc and the same can be and would be applied to Russia. Since Graphic design tastes tend to be somewhat universal worldwde to certain extents, I think what works everywhere else should for work for Russia.

Case in point, check out these corporate sites that I had ex-coworkers and friends work on:
http://www.websidestory.com/
http://www.nyse.com/
http://www.londonstockexchange.com/en-gb/

And compare that with Russian corporate sites:
http://www.gazprom.ru/
http://www.micex.com/
http://www.yukos.com/

And as for Russians and their color tastes: I dont know for sure, but the way cultures view colors, I think the same can and would apply to Russia.

Red: In Russia probably symbolizes Marxism, Communism and leftism. Lefties and the USSR nostalgics use it a lot.

MrSpice · Lounge Wizard Joined: 14 Jul 2003 Posts: 3436

That's why e has Ali G's avatar dressed in red...

e · VIP Joined: 23 Apr 2005 Posts: 654

I dont dress Ali G. The G-man, the king of Hip-Hop style Laughing

dresses himself. Wink

Speaking about that, I just read and realized: Red is the color of the patron saint of Russia, England, Georgia, Lithuania: St. George. That could figure into it as well.

And I found this:

http://www.adm.samara.ru/en/content/5/51/675

init6 · Posted: Sat Jul 23, 2005 8:43 pm Post subject:

It may not be appropriate for the actual business, but why not the colors of the Russian tricolor? Patriotic sentiment is running high these days! (Or so I've read Wink

)